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òq¿ä¹‰çš„会展服务概忉|˜¯æŒ‡ä¼šå±•ä¼ä¸šå’Œä¸Žä¼šå±•æ´»åŠ¨ç›¸å…³çš„企业向会展活动的ä¸ÕdŠžè€…、承办者、与会者、参展者、客商以及观众所提供的全方位服务。而狭义的会展服务概念是指在会展过½E‹ä¸­åQŒç”±ä¸ÕdŠžè€…、承办者向与会者、参展者、客商以及观众所提供的各¾cÀLœåŠ¡ã€?/span> </p> <p> <span style="font-size:14px;">具体来讲åQŒåŒ…括展会现场的¿UŸèµã€å¹¿ 告、安保、清‹zã€å±•å“è¿è¾“、仓储、展位搭建等专业服务åQŒä¹ŸåŒ…括˜¡é¥®ã€æ—…游、住å®Ñ€äº¤é€šã€è¿è¾“、地方特产等相关行业的配套服务。我们都知道åQŒä¼šå±•æœåŠ¡ç®¡ç†æ˜¯çŽîC»£æœåŠ¡ä¸šå‘展中必不可少的新兴领域,在会展äñ”业链中处于核心位¾|®ï¼Œå®ƒå†³å®šç€æ•´ä¸ªä¼šå±•å·¥ä½œçš„成败。广义的会展服务概念是指会展企业和与会展‹zÕdŠ¨ç›¸å…³çš„企业向会展‹zÕdŠ¨çš„主办者、承办者、与会者、参展者、客商以及观众所提供的全方位服务ã€?/span> </p> <p style="text-align:center;"> <span style="font-size:14px;"><img src="/uploads/image/20180718/20180718135304_3932.jpg" alt="会展服务" width="509" height="285" title="会展服务" align="" /><br /> </span> </p> <p> <span style="font-size:14px;">  而狭义的会展服务概念是指在会展过½E‹ä¸­åQŒç”±ä¸ÕdŠžè€…、承办者向与会者、参展者、客商以及观众所提供的各¾cÀLœåŠ¡ã€‚具体来è®ÔŒ¼ŒåŒ…括展会现场的租赁、广 告、安保、清‹zã€å±•å“è¿è¾“、仓储、展位搭建等专业服务åQŒä¹ŸåŒ…括˜¡é¥®ã€æ—…游、住å®Ñ€äº¤é€šã€è¿è¾“、地方特产等相关行业的配套服务。好的会展服务能够带来高的经‹¹Žæ•ˆç›Šï¼Œèƒ½å¤Ÿ‹È€èµ·å‚展观众的购买‹Æ²æœ›åQŒè‡³ž®‘不会对展会产生厌倦。所以会展服务在会展中处于核心地位,军_®šäº†æ•´ä¸ªä¼šå±•çš„成èÓ|ã€?/span> </p> <p> <span style="font-size:14px;">  除了一些基本的服务外,人的因素在会展服务中昑־—æ›´äؓ重要。会展活动是一个围¾l•ç€äººæ¥˜q›è¡Œçš„、参与ähæ•îC¼—多且密集的短期事ä»Óž¼Œå› æ­¤ä¸ºæé«˜æ´»åŠ¨å‚与者的满意度,辑ֈ°‹zÕdŠ¨å‚与者的预期期望åQŒåœ¨ä¼šå±•‹zÕdŠ¨ä¸­é‡‡ç”¨äh性化的服务将有助于提高整个活动的影响力和¾ŸŽèª‰åº¦ã€‚会展场馆要做到人性化的服务,首先要分析会展活动的¾cÕdž‹ã€‚不同的会展‹zÕdŠ¨å¯¹åœºé¦†çš„服务要求有很大的区别åQŒå¦‚展销会和¾U¯çÑa的会议不同,¾U¯çÑa的会议和大型节庆‹zÕdŠ¨ä¸åŒåQŒå› æ­¤åˆ†æ¸…活动的性质能有针对性地提供相应的服务ã€?/span> </p> <p> <span style="font-size:14px;">  其次åQŒåœºé¦†ç®¡ç†è€…可以对会展‹zÕdŠ¨çš„参与者进行分析,ž®†å…¶åˆ’分ä¸ÞZ¸åŒçš„¾cÕdˆ«åQŒåƈæ ÒŽ®å„个¾cÕdˆ«çš„参与者进行行为特点分析,提供有针å¯ÒŽ€§çš„差异性服务,从而满­‘›_¤§éƒ¨åˆ†å‚与者的需求。最后,场馆的äh性化服务需要对工作人员˜q›è¡Œæ•™è‚²å’ŒåŸ¹è®­ã€‚优良的服务质量实际上是来自于场馆现场工作äh员的表现åQŒä¸€ä¸ªæ¸©æš–的微笑、一个知心的问候都会给äºÞZ»¥æ¸©é¦¨çš„感觉。不½Ž¡æ€Žä¹ˆæ øP¼Œæˆ‘们都应该重视会展服务中人的因素åQŒäh不仅要提供服务,更要让äh感受到服务,˜q™æ ·æ‰æ˜¯æœ€å¥½çš„会展服务ã€?/span> </p> <p> <span style="font-size:14px;">  现在大家对会展服务包含的内容都有一定的了解了吧ã€?/span> </p> <p> <br /> </p><p><div>上一æ?<a href="187.html">提醒大家客户½{”谢需要注意的事项</a></div> <div>下一æ?<a href="185.html">教教大家展馆设计的一些技å·?/a></div> </p></div> </div> <div class="tag">相关标签åQ?a href='/key.aspx?k=%bb%e1%d5%b9%b7%fe%ce%f1'>会展服务</a>,</div> <div class="comment"> <h2><p><span>相关信息</span></p></h2> <div class="comment_list"> <ul> <li><a href="/news/186.html">你知道会展服务包含哪些内容吗</a></li> </ul> </div> <h2><p><span>相关产品</span></p></h2> <div class="c_product_b"> <div> <h2><a href="/supply/64.html"><img 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