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<img src="/uploads/image/20181218/20181218094900_1966.jpg" alt="" /> </p> <p> <span style="font-size:16px;font-family:SimSun;">新品发布会策划对企业有着非常重大的意义和作用Q一场好的新品发布会往往对企业Ş象及未来的市场有着重要的媄响,一场出彩的新品发布会流E策划Ml新产品的推出Ş成正面的影响?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">新品发布会的常规形式是:由某一商界单位或几个有关的商界单位出面Q将有关的客h者潜在客户邀请到一P在特定的旉里和特定的地点内举行一ơ会议,宣布一C品。在新品发布会D办之前,各方各面都要֏到?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">{备新品发布会,要做的预备工作很多,其中最重要的是Q要做好时机的选择、职员的按排、记者的邀诗会场的布置和材料预备等?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">1、时机的选择</span> </p> <p> <span style="font-size:16px;font-family:SimSun;">在确定新品上市发布会的时Z前,应明一点:应确认新品上市发表紧q性的最x机?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">假如Z以上一点,认要召开新品发布会的话,要选择恰当的召开时机Q要避开节日与假日,避开本地的重大活动,避开其他单位的发布会Q还要避开与新ȝ的宣传报道重点相左或撞R。恰当的时机选择是企业新品发布会取得成功的保障?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">2、h员的安排</span> </p> <p> <span style="font-size:16px;font-family:SimSun;">企业新品上市发布会的人员安排关键是要选好L人和发言人。发布会的主持h应由d单位的公关部ѝ办公室MQ或秘书长担Q。其基本条g是:仪表堂堂Q年富力强,见多识广Q反应灵z,</span><span style="font-size:16px;font-family:SimSun;">语言畅Q幽默风,善于把握大局Q引导提问和控制会场Q具有丰富的L会议的经验?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">新闻发言人由本单位的主要负责人担任,除了在社会上口碑较好、与新闻界关pMؓ融洽之外Q对其基本要求是修养良好、学识渊博、思维灉|、能a善辩、{彬有C{?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">新品上市发布会还要精选一批负责会议现场工作的CD接待职员Q一般由相貌端正、工作认真负责、善于交际应酬的q轻x担仅R值得留意的是Q所有出席发布会的职员均需在会上佩戴事先同一制作的胸卡,胸卡上面要写清姓名、单位、部分与职务?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">3、嘉宄邀?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">对出席新品发布会的嘉宾要事先定其范_具体应视题目涉及范围或事件发生的地点而定。一般情况下Q与会者应是与特定事g相关的h士。另外,定邀L嘉宾后,h最好要提前一星期发出Q?a href="/hyfw/hq/" target="_blank">会前</a>q应用电话提醒?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">4、会场的布置</span> </p> <p> <span style="font-size:16px;font-family:SimSun;">新品上市发布会的地点除了可考虑在本单位或事件所在地举行外,可考虑U用大宾馆、大饭店举行Q假如希看造玉成国性媄响的Q则可在首都或某一大城市D行。新品发布会现场应交通便利、条件舒适、大合适。会议的桌子最好不用长方Ş的,要用圆Ş的,大家围成一个圆圈,昑־气氛和谐Q主宑֐{,当然q只适用于小型会议。大型会议应设主席台席位、来宑ָ位等?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">5、材料的预备</span> </p> <p> <span style="font-size:16px;font-family:SimSun;">在D行新品发布会之前Q主办单位要事先预备好如下材料:</span> </p> <p> <span style="font-size:16px;font-family:SimSun;">一是发a提纲。它是发a人在发布会上q行正式发言时的发言提要Q它要紧扣主题,体现全面、正、生动、真实的原则?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">二是题目提纲。ؓ了发言人在现场正式回答提问时表现自如,可以对被问的主要题目q行猜测的基上,形成问答提纲及相应答案,供发a人参考?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">三是资料提纲。事先必ȝ心预备一份以有关数据、图片、资料ؓȝ资料提纲Qƈ认真打印出来Q在新品发布会上提供l来宾。在资料提纲上应列出本单位的名称、联pL式等Q便于日后联pR?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">四是形象化视听材料。这些材料供与会者利用,可增强发布会的效果。它包括Q图表、照片、实物、模型、录韟뀁录像、媄片、灯片、光等?/span> </p> <p> <br /> </p><p><div>上一?<a href="204.html">会议记录的要Ҏ哪些Q?/a></div> <div>下一?<a 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